The Role of Matchexch in Transforming Cricket T20 World Cup Fan Communities
The excitement of the Cricket T20 World Cup is more than just sixes, wickets, and last-over thrillers. Over the past decade, digital platforms have completely reshaped how fans experience global tournaments like the ICC Men's T20 World Cup. Today, fans are not only spectators—they are analysts, creators, strategists, and community builders.
Among the emerging digital...
