Valued at USD 2,763.06 million in 2023, the fraise mowers market is projected to reach USD 2,908.95 million in 2024 and USD 4,450.79 million by 2032, growing at a CAGR of 5.50% during the forecast period 2024–2032. According to Polaris Market Research, demand is driven by growing interest in innovative, sensor-equipped garden machinery, alongside urbanization and government spending on parks and green spaces.

For equipment manufacturers, dealers and grounds-care contractors, the Fraise Mowers Market is increasingly defined by electrification, automation and sensing technology. The report segments the market by product type (manual, electric, robotic and patrol), end use, battery type and region.

Electric Mowers Are the Fastest-Growing Product Type

Electric mowers are expected to grow fastest among product types. Polaris attributes this to a high torque-to-weight ratio, ease of operation, longer run times and no greenhouse gas emissions. In February 2021, The Toro Company launched a new range that included the all-electric Greenmaster e1021, rated to mow up to 35,000 square feet on a single charge, together with the TransPro 200 trailer and new grass and turf equipment.

Lithium-Ion Batteries Lead the Battery Segment

Lithium-ion batteries held the largest battery-type share in 2022 and are expected to retain it. Cited advantages include zero operating emissions, less noise and air pollution, and higher density and efficiency, supported by improvements in energy density, battery life and charging speed. Lead acid is the other battery type covered.

Robotic Mowers and Sensor-Equipped Garden Machinery

Robotic mowers represent the automation end of the product range. In December 2022, Husqvarna launched a wire-free robotic mower for private gardens, supporting EPOS satellite navigation, complex terrain and steep slopes, in three models for lawns of 2,200 m² to 5,000 m². Sensor-equipped garden machinery can detect obstructions, people, objects, theft and weather conditions, and Polaris identifies this innovation as a central demand driver. Possible future improvements include better cutting systems, fuel efficiency, ergonomics, remote control and integration with precision farming technology.

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Landscaping and Gardening Services Support Equipment Demand

Rising demand for landscaping and gardening services is the key driver named in the report, tied to urbanization, incomes, outdoor aesthetics and the upkeep of parks, gardens and golf courses. Infrastructure development and government investment in parks and green spaces add to equipment demand. High initial cost is the principal restraint on adoption.

Regional Outlook for the Fraise Mowers Market

North America is the largest region and is expected to remain dominant, supported by the popularity of kitchen gardens and sustainability goals. Asia Pacific is the fastest-growing region, driven by infrastructure construction in China, India and South Korea, along with urbanization and rising disposable incomes. Europe, Latin America and the Middle East & Africa are also covered, including France, Germany, the UK, Italy, Brazil, Mexico, Saudi Arabia and South Africa.

Beyond product and battery type, the report segments the market by end use, residential and commercial, and applies top-down and bottom-up approaches drawing on primary and secondary sources. Polaris rates the threat of new entrants as low, and supplier power, buyer power and the threat of substitutes as moderate.

Competitive Landscape and Key Players

The Fraise Mowers is fragmented, with many players competing through partnerships, product upgrades and collaborations, and Polaris rates rivalry among existing firms as high. Key players include Alamo Group, American Honda Motor, Ariens Company, Bomford Turner Ltd., Briggs & Stratton, Craftsman, Deere & Company, ECO Power+, Falcon Garden Tools, Husqvarna Group, John Deere, KUHN Group, MTD Products, Robert Bosch GmbH, Robomow Friendly House, STIHL Group, The Toro Company and Wessex International. Lockdowns and temporary factory closures during COVID-19 hurt demand, although more time at home increased demand for gardening equipment and services.

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